For the First Time…

Chanel
Yesterday, we wrote about how Vidal Sassoon changed the world through a pair of scissors and acknowledged how Coco Chanel has done the same with how the way women dress today. And today, Chanel has launched a brilliant video, “For the First Time”, showing the story of their legendary scent, N°5, for the first time online. This is an absolutely gorgeous and classy video, just like Coco Chanel.

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Read more.. Friday, October 5th, 2012

Behind the Scenes: Video – The Making of a “Glory” Pocket

You already know where the HABITUAL “Glory” pocket comes from, so we thought you might like to see how they are made. It’s a multi-step process as a series of skilled workers cut the cross out, attach it to lining, sew it onto a pocket, and finally fix it to the leg of the pair of jeans. Because every Glory pocket is hand-made, each one is unique to your pair of jeans. Along with the classic Glory pocket you see in this video, other versions of the design, such as distressed or studded Glory pockets, can require additional steps and even more hands-on craftmanship.

Have a look inside the LA factory to see how we take ordinary cloth and turn it into the Maltese cross pattern that decorates the back pocket of many HABITUAL denim designs.

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Read more.. Monday, July 18th, 2011