In California, there has been a rising trend of boutique artisanal perfumers who focus more on the juice than the fancy bottles and glamorous ads. Indie perfumers are creating scents from what they know or may not know, and making them unique in their own way and not just to be another generic product on the beauty shelf. Smell Bent is one of the indie perfumers in Los Angeles, which was started by Brent Lenonesio after he got laid off from his fashion job. Brent told LA Times, “The goal of my perfume was always to put the money inside the bottle rather than outside.” We love how Brent is passionate about finding the world’s finest ingredients and adding fun to his scents with fantastic names, like Lady Gogo and Hungry Hungry Hippies. And of course, all of his scents are made right here in the USA!