This past Thursday, SCOOP NYC opened their very own Holiday Shop in Beverly Hills. Located in the heart of Beverly Hills, on the corner of North Beverly Drive and Dayton Way, you’ll find a great selection of HABITUAL’s best sellers! We recently stopped by ourselves and we are so excited to be part of this one-stop shop for all of your holiday shopping needs.
One of the funniest ladies on television these days, Sofia Vergara, was spotted wearing HABITUAL Hayworth Flare jeans in Ablaze. The “Modern Family” star was out shopping at SCOOP NYC in New York when she was seen in her Hayworth Flare jeans which she paired with a bright orange leather jacket – the perfect idea for staying warm on a cool day while still adding a fun pop of color for spring.
Yesterday, we shared with you a first look at our new Amaranth Ultra Hi Rise Skinny in Graffiti Print, and today, we are so excited to be heading to SCOOP NYC for a first look at their first west coast location in Brentwood, CA. We are also happy to report that our Amaranth Ultra Hi Rise Skinny in Graffiti Print (available on May 15), among many other styles, will be sold at this new location. If you are in the LA area, stop by the new store with us!
SCOOP NYC BRENTWOOD
216 26th Street
Santa Monica, CA 90402
Recently debuted in NYLON Magazine’s Young Hollywood issue on Bella Heathcoate, our Amaranth ultra hi rise skinny in graffiti print is the stunning exception this season, not the rule. We have seen floral denim everywhere this season, but to really stand apart from the crowd, incorporate patterned pieces into your wardrobe that are as unique and beautiful as you are. We have created a new, edgy patterned denim that is truly one-of-a-kind.
We asked HABITUAL Design Director Jennifer Wojinski about how she came up with this unique pattern. Jennifer explains, “Most brands choose to go with standard floral motifs or ikats. We completely followed our inspiration and desire to be different and created a unique print instead of just following the crowd…we do prints, but we do it our way.”
Wojinski also shares that she saw beyond the standard florals and took the fashion road less traveled with a graffiti print inspired by the Surrealist art movement, which also happens to be the inspiration for the HABITUAL Fall 2012 Collection. This particular print was custom designed and is not only one-of-a-kind and produced exclusively by HABITUAL, but every pair is truly an original as each pant’s pattern is unique and different from the next. Within the print you’ll find feathers, eyes, words, numbers, text and more that help to create and express the ‘magical’ world of HABITUAL…it even contains the HABITUAL name…see if you can find it!
Where to find your own pair:
Amaranth ultra hi rise skinny in graffiti print comes in white, grey and red and will be available exclusively at Scoop locations in NYC at the Meatpacking and SoHo locations and at Scoop’s new Brentwood location. (Amaranth will be available in stores May 15.)
SCOOP NYC Meatpacking
430 West 14th Street
(at Washington Street)
New York, NY 10014
SCOOP NYC Soho
473 – 475 Broadway
(Between Broome and Grand Streets)
New York, NY 10013
216 26th Street
Model and Transformers: Dark of the Moon star, Rosie Huntington-Whiteley was spotted wearing the Habitual Addison Moto jeans in Onyx, while shopping in NYC. Although we think Rosie always looks fabulous, we especially loved how she put this look together. She paired the jeans with a red leather jacket, black booties and an oversized bag – a perfect on-the-go, yet incredibly stylish look.
Thanks to our friends at Denim Blog for spotting this first!
Get your own pair: Scoop NYC (Onyx & Dark Teal) or ShopBop (Dark Teal)
You might have spotted our new coated denim ad running in this month’s NYLON. To create one of fall’s hottest trends, we start with a denim base, which gives the pants the shape and comfort of a pair of jeans, and then cover it in a coat of pigment to get a leather look on the outside, without the cost associated with the real thing. We have always loved leather, and coated allows us to achieve a similar look in a super soft new treatment. As a bonus, we don’t have to harm any small animals.
While many brands are doing a black coated denim for fall, what sets our coated apart is the color story and the quality of the denim underneath. We start with a super fine European legging denim for the base – no expense spared - so you get great fabric recovery and the best fit. We’ve also pushed beyond black and picked up some of the hottest trend colors from the fall. Coating is a tougher way to bring color into the line, taking on a deeper, richer tone and adding a rock & roll edge to the jeans, so we’ve avoided fluorescent pinks and oranges, and opted for tones like licorice, chocolate, chianti and vermilion. Aside from getting you on trend for fall, wearing a pair of coated denim just plain looks cool.
This photo was shot in our LA factory by Josh Argyle. We actually found this beautiful vintage wood panel in our storage area, and used it as a backdrop on a whim. Sure enough, after we looked at all the pictures, this shot turned out to be the one we all liked best.