You might have spotted our new coated denim ad running in this month’s NYLON. To create one of fall’s hottest trends, we start with a denim base, which gives the pants the shape and comfort of a pair of jeans, and then cover it in a coat of pigment to get a leather look on the outside, without the cost associated with the real thing. We have always loved leather, and coated allows us to achieve a similar look in a super soft new treatment. As a bonus, we don’t have to harm any small animals.
While many brands are doing a black coated denim for fall, what sets our coated apart is the color story and the quality of the denim underneath. We start with a super fine European legging denim for the base – no expense spared - so you get great fabric recovery and the best fit. We’ve also pushed beyond black and picked up some of the hottest trend colors from the fall. Coating is a tougher way to bring color into the line, taking on a deeper, richer tone and adding a rock & roll edge to the jeans, so we’ve avoided fluorescent pinks and oranges, and opted for tones like licorice, chocolate, chianti and vermilion. Aside from getting you on trend for fall, wearing a pair of coated denim just plain looks cool.
This photo was shot in our LA factory by Josh Argyle. We actually found this beautiful vintage wood panel in our storage area, and used it as a backdrop on a whim. Sure enough, after we looked at all the pictures, this shot turned out to be the one we all liked best.
We met up with our friends at NYLON last night to celebrate their new Music issue, on stands now. The dinner and afterparty hosted by Editor-in-chief Marvin Scott Jarrett and the inimitable Florence Welch took place in the Mondrian Soho Hotel. We started with dinner in the beautiful penthouse, which ended up being delayed over an hour after fireworks unexpectedly went off over the Manhattan bridge, but the views of the city were well worth the wait.
Though we arrived a little late, the afterparty downstairs at Mister H was still in full swing. Guests like Leigh LeZark from the Misshapes and Harley Newton were treated to beats by DJ Josh Madden. We also spotted Portia de Rossi, Shenae Grimes of 90210, and “Twilight” alum Kellan Lutz, who is now the face of the Dylan George men’s line. Was he spying on us?
Florence faced the cameras in an Anna Sui floral print dress, paired with a black fedora, ankle strap pumps, and a Chanel Mademoiselle bag (don’t tell Gucci!) . She continues on tour with Florence + The Machine through the summer and will also open for U2 on select dates. If you are in New York, you can catch them playing Central Park this Friday.
NYLON held their Young Hollywood party at Bardot last night to celebrate the most recent issue. The event was hosted by Emma Roberts (who looked very cute in lace), and attended by many of the young stars in town, including Glee’s Jenna Ushkowitz and Kevin McHale, Current Dancing with the Stars contestant Chelsea Kane, Jordin Sparks, and Shenae Grimes.
As usual the event had great turnout, with mobs of young ones waiting outside to get in, since the place reached max capacity real quick. Apparently the 20-something crowd hasn’t heard about the indoor smoking ban, because everyone was puffing away contentedly.
NYLON always throws a fantastic party. There was definitely an energy. A youthful, vibrant energy. Maybe George Bernard Shaw was right when he said “youth is wasted on the young”, but they sure know how to party!
We are always excited for the newest issue of NYLON. The editors are known for having their own take on the fashion of the moment, presented by some of edgiest makeup artists, stylists, and photographers out there. It’s so fun to see a known talent in a new light or discover an underground artist just before they break.
Last night we co-hosted a private dinner with NYLON to celebrate their latest issue with cover girl Kate Bosworth, at Hemingway’s Lounge in Hollywood. In a town known for its clubs, Hemingway’s is a real bar. With classic décor like velvet furniture, a marble bar, and walls of books, arranged and proportioned in a contemporary fashion. It feels like a bit of New York City was somehow transplanted to the heart of Hollywood Boulevard.
Guests included NYLON editor-in-chief Marvin Scott Jarrett and publisher Jaclynn Jarrett, the HABITUAL team, Kate Bosworth and fellow actresses Amber Lancaster, Ashley Hinshaw, and Daveigh Chase, and stylist Cher Coulter. Alexander Skarsgard and Entourage’s Rhys Coiro also came by to enjoy a couple of drinks.
DJ Lindsay Luv in the HABITUAL Audrey Legging
DJ Lindsay Love looked amazing in the Audrey Legging in python, and she really set the tone for the whole event with her low key but upbeat selection of indie pop. You can download or listen to part of the set, which included tracks from Robyn, The Gossip, The Raveonettes, and Muse, on her Soundcloud page.
