The Girl With the Dragon Tattoo

"The Girl with the Dragon Tattoo" Poster

Sony has been turning up the shock marketing for “The Girl with the Dragon Tattoo”, David Fincher’s adaptation of the best selling book by late author Stieg Larsson. First a “mysterious” trailer “leaked” online that the studio claimed had been filmed illegally in a European theater. The gritty, fast-paced cut set to a Trent Reznor and Karon O cover of Led Zeppelin’s Immigrant Song had the whole web’s attention.

But the trailer, now removed from Youtube and available on the film’s website, left up-and-comer Rooney Mara’s transformation to anti-heroine Lisbeth Salander somewhat to the imagination. Sony has now released a poster that reveals more of the character than we might have expected. You even have to verify your age to view it on the Sony website. If you have seen the original Swedish version of “Dragon Tattoo” starring Noomi Rapace, Mara has some big shoes to fill, but this is definitely a step in the right direction.

We can’t wait for this to hit theaters in December. It looks to be a lot more “Se7en” than “Social Network”, but you never know, it could be the one that finds Fincher the Oscar he’s looking for.

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Read more.. Wednesday, June 22nd, 2011

On Trend: The Undercut

One of the latest hair trends we have noticed all over New York and L.A. is the “undercut” (not to be confused with the boxing move of the same name), so named because the stylist will lift up the top of the hair and cut or shave the sides and back of the head underneath. You can see the look on hipsters, rockers, trendy ladies, and edgier celebs like Rihanna and P!nk. Super scary Lisbeth Salander, the main character in The Girl with the Dragon Tattoo, played by Noomi Rapace in the Swedish version, sports a particularly dark variety of undercut. There is even a tumblr account devoted explicitly to the look. We first noticed the look in the late 80’s on Mike Patton from the band Faith No More (Now we’re dating ourselves).

Perhaps the hottest – and most buzzed about – example of someone sporting this cut is Kate Lanphear, current Style Director for Elle magazine in the US. She’s going with a blonde, sideswept undercut that might be the coolest hair on the planet right now.

One of the reasons why we like the undercut is that it shows an open-minded attitude towards punk style that has traditionally been isolated to rock & roll.

Kate Lanphear

Style Director for Elle magazine Kate Lanphear

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Read more.. Thursday, April 7th, 2011