Prada Pays Homage to Midcentury Southern California

Two Looks from Prada Spring 2012

It appears we’re trending from the 70’s back to the 50’s and 60’s. Prada showed their Spring 2012 Collection yesterday at Milan Fashion Week, and one of the big influences was 1950’s and 60’s Southern California, an iconic era of customized muscle cars and surfer babes, made forever famous in songs from The Beach Boys, films like Grease, and books by Tom Wolfe.

Some of our favorites from the collection included dresses with hot rod flame details burning up the hem, and the throwback one piece swimsuits that still manage to flatter the figure.  Ms. Prada also presented some very literal hot rod prints that could easily double as young boys pajamas, if the silhouette wasn’t so perfectly feminine. She even took the car motif into several pairs of strappy heels with flames shooting out of the proverbial tailpipe.

Two Looks from Prada Spring 2012 Collection

By the way, we are really loving how accessible the fashion business has become. Once a closed up industry reserved only for the VIPS invited to attend each show, practically every brand is making investments in digital media, streaming the runway walks live from the tents, and exciting a whole new generation of fashionistas. It’s also a fuller picture, as the public gains exposure to the creativity that goes beyond the clothes and into the styling, music and overall show presentation. For example, you can watch the entire Prada Spring 2012 Show right on YouTube:

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Read more.. Friday, September 23rd, 2011