You might have spotted our new coated denim ad running in this month’s NYLON. To create one of fall’s hottest trends, we start with a denim base, which gives the pants the shape and comfort of a pair of jeans, and then cover it in a coat of pigment to get a leather look on the outside, without the cost associated with the real thing. We have always loved leather, and coated allows us to achieve a similar look in a super soft new treatment. As a bonus, we don’t have to harm any small animals.

While many brands are doing a black coated denim for fall, what sets our coated apart is the color story and the quality of the denim underneath. We start with a super fine European legging denim for the base – no expense spared - so you get great fabric recovery and the best fit. We’ve also pushed beyond black and picked up some of the hottest trend colors from the fall. Coating is a tougher way to bring color into the line, taking on a deeper, richer tone and adding a rock & roll edge to the jeans, so we’ve avoided fluorescent pinks and oranges, and opted for tones like licorice, chocolate, chianti and vermilion. Aside from getting you on trend for fall, wearing a pair of coated denim just plain looks cool.

This photo was shot in our LA factory by Josh Argyle. We actually found this beautiful vintage wood panel in our storage area, and used it as a backdrop on a whim. Sure enough, after we looked at all the pictures, this shot turned out to be the one we all liked best.

You can pick up HABITUAL’s new Color Coated Denim at Scoop NYC and Fred Segal Girl.

We’re borrowing some street style - Nat from Denimology does right by the HABITUAL Audrey legging in Heydey here. The fit is excellent on her and she’s styled them perfectly for all day wear with heels, a white tee and a short leather jacket. She also spelled colour with a “U”. So cute! High marks all around. More pictures on Denimology. These are available stateside at Zappos.com.

While Vogue attributes this spring’s python trend to the Egyptian Cobra that recently escaped from the Bronx Zoo (In case you missed it, a parody Twitter account @BronxZoosCobra was the talk of the town, gaining over 240,000 followers and receiving offers for a stay at the Plaza Hotel and an endorsement deal with SKYY Vodka, among other things), this is actually the most recent iteration of a larger, ongoing animal leather and exotic skin trend. Python has found home this season on everything from YSL platforms to bags, and you can even get a python pedicure treatment.

Our own take on snake is the Audrey legging in the wash Black Mamba. This is a black treatment with plenty of shine and a leathery snakeskin detail. The name comes from an African snake called the Black Mamba, the fastest snake in the world and also one of the most venomous. We like to pair it with a simple black or white top and clean shoes to contrast the energy of the legging. Choose a bright polish on your next manicure to add a bit of color.

If you live in the LA area, you can find it exclusively at Nordstrom South Coast Plaza, Mission Viejo, Brea, or Thousand Oaks, or at Code C in West Hollywood. The style will ship to additional stores later this year.

Emmanuelle Chriqui gives even our fit models a run for their money wearing the Luxor legging.  She’s pulling off the trifecta – sexy, comfortable, and evening appropriate all at the same. Perfect for a trip to the new Cosmopolitan in Vegas, a place that claims to have ”just the right amount of wrong”.

Special thanks to Starpulse for first reporting this look.

-S