There’s a fun video making the rounds this morning called “100 Years of East London Fashion, Dance and Music In 100 Seconds”. For all you English majors, that’s one look per year since 1911. The short was directed by Jake Lunt and created by The Viral Factory to celebrate the launch of a new Westfield shopping mall in Stratford City, London. We were excited to see so much denim in the film, especially the final shot, which shows that there’s nothing more current right now than a great pair of dark denim.