We are on the road! This week, we are in New York for Fashion Coterie at the Javits Center. If you stop by, we are on Level 3 Booth #7815. Here’s a sneak peek at some of our new patterned coated denim and new styles! What do you think of them?
It’s time again for ENK Vegas, running Monday, August 22 – Wednesday, August 24. We’ll be there with our Resort and Spring 2012 collections, along with the brand new Men’s line. If you have plans to be there, be sure to stop by the booth, number 11015.
For media appointments, please contact Christina Zamarripa, Christina.Zamarripa@pmkbnc.com.
There is big news coming from the HABITUAL brand for the spring season - we’re launching a line of premium men’s denim.
HABITUAL saw a void in the marketplace for a sophisticated, handcrafted men’s jean. The line is all about clean, modern, “city-inspired” looks and Handmade in USA craftsmanship. In the words of Design Director Jennifer Wojinski, “It’s a very tailored and sophisticated look with a European aesthetic. It’s more of a city look than the vintage look a lot of other brands are going for these days.”
Fit and Wash:
We’ve chosen a comfortable, higher rise that sits right at the hips, going against the trend of lower rise denim that has been prevalent the past several years. You’ll be able to find slim straight, straight, skinny, and relaxed boot fits, along with denim trousers and jackets. We are focusing on medium indigo, dark indigo, grey and black washes. You will also see a hand-applied black pigment coating, available on the skinny fit and the jacket, lending a leathery, rock & roll inspired feel. Some designs will have a minimal amount of hand-distressing.
Craftsmanship:
All of the looks will be hand crafted and hand finished in HABITUAL’s Los Angeles Factory with as little machinery as possible. The designs are cut from the best European denim fabrics, and laundering is done by denim artisans. We use fair labor practices at all levels of the production process.
How can you spot HABITUAL Men’s Denim?
We’ve opted away from aggressive embellishments and focused on a few subtle identifiers that will set HABITUAL Men’s apart and signify premium craftsmanship.
For most of the men’s line, you will find our signature Glory pocket in the front, on the coin pocket, along with a white contrast stitching that stretches up to the waistband. We are featuring both button and zipper flies, all with custom hardware and rivets. In back, you’ll see a leather patch stamped with the HABITUAL logo and tucked neatly underneath the top seam of the pocket, along with a white bartack on the back center belt loop. Inside, an artist-designed pocket lining features a skull, a crying eye, and an architectural arch along with a variety of text elements. Reinforced seams feature a black binding with the word “Believe” subtly visible.
The Fine Print:
The line will be available at retail in January 2012 at specialty department and specialty stores, retailing from $175 to $195 for basic washes, $225 for looks with hand distressing, and up to $325 for premium selvage. The denim jackets will retail at $275, except for one with calf leather sleeves, which will run $575.
Buyers and editors can get a true first look at the line at ENK, in Las Vegas, August 22-24th. You Can Find HABITUAL at booth number 11015. To make an appointment, please contact Christina Zamarripa at christina.zamarripa@pmkbnc.com.
February is an important month for the denim and fashion industries, not only because of the collections showing at Fashion week, but also because of two back-to-back trade shows, ENK and Coterie.
ENK takes place for three days each year at the Wynn Hotel in Las Vegas, and brings together fashion brands from all over to showcase the latest sportswear, denim, dress, accessories, and footwear lines to the buyers who select what shows up in the boutiques and department stores nearest you. Trade shows are where a lot of the hard work of the fashion business takes place. Beyond the glamour of New York’s million dollar runway shows, trade shows are an intersection of salespeople, fashionistas, stylists, buyers, and businessmen, taking appointments and standing in heels for long hours in a massive convention hall.
The Habitual Booth at ENK Las Vegas
Immediately following ENK is Coterie at New York’s Javits Center, one of the largest fashion trade shows of the year, with nearly 14,000 vendors, ranging from the modest booths of new denim startups to the massive, built out fashion experiences from billion dollar global brands. This year we tried to keep things relaxed and open for the thousands of attendees to work through at their own pace.
The Habitual booth at Coterie in New York