Fresh off its sellout collaboration with Versace, H&M is showing its next high profile collab, this time with costume designer Trish Summerville. Haven’t heard of her? She’s the creative force behind the dark, sexy costumewear worn by Lisbeth Salander (Rooney Mara) in The Girl with the Dragon Tattoo. The collection includes lots of separates – hoodies, ripped shirts, slim moto pants, boots, and leather jackets - and hits stores on December 14. Target better step up its collaboration game ASAP!
Directed by David Fincher, the Dragon Tattoo stars Daniel Craig and is based off the best selling trilogy of novels by Stieg Larsson. If the standard trailer is not enough for you, they’ve just released an eight minute extended cut on iTunes.
Sony has been turning up the shock marketing for “The Girl with the Dragon Tattoo”, David Fincher’s adaptation of the best selling book by late author Stieg Larsson. First a “mysterious” trailer “leaked” online that the studio claimed had been filmed illegally in a European theater. The gritty, fast-paced cut set to a Trent Reznor and Karon O cover of Led Zeppelin’s Immigrant Song had the whole web’s attention.
But the trailer, now removed from Youtube and available on the film’s website, left up-and-comer Rooney Mara’s transformation to anti-heroine Lisbeth Salander somewhat to the imagination. Sony has now released a poster that reveals more of the character than we might have expected. You even have to verify your age to view it on the Sony website. If you have seen the original Swedish version of “Dragon Tattoo” starring Noomi Rapace, Mara has some big shoes to fill, but this is definitely a step in the right direction.
We can’t wait for this to hit theaters in December. It looks to be a lot more “Se7en” than “Social Network”, but you never know, it could be the one that finds Fincher the Oscar he’s looking for.