Designed and produced in Brooklyn, NY, Etten-Eller first began when designer Cristina Bloom started playing around with the inner workings or timepieces to create jewelry pieces. You’ll notice now, Bloom no longer creates jewelry from watch parts, but her pieces still are somewhat time stamped. Instead of an anonymous serial number, each item has a date associated with it. Bloom shared that every piece carries a date with some significant date in time. The one piece that caught our eye was a piece from her Fall 201o collection, dated 05.20.1873 – the day blue jeans were patented!
While we want to say that Cristina is an “artist we love,” her jewelry line Etten-Eller is actually a play off the title of Danish philosopher’s Søren Aabye Kierkegaard work, “Enten-Eller,” meaning “either-or” in Danish. In a recent interview with The L Magazine, Cristina Bloom explained that she named her line Etten-Eller because her designs question whether or not something has to be defined as either art or craft. We adore her pieces “either way” – art or craft.