What color is sure to always make a statement? Red. From our earliest Alice in Vermillion that got us hooked on how the color pops on denim to one of our new fall favorites Amalia in Vermillion, we think that the brilliant red orange color vermillion denim is the perfect combination of statement and class. In its naturally occurring form, vermilion is actually mercuric sulfide, a toxic compound also known as “cinnabar,” luckily for us the dyes and paints of today are non-toxic. Take a look back and read about the origins of the eye catching color.

As our design team continued to experiment with and discover new shades of red, it resulted in one of our summer favorites Almas Hi Rise Skinny in Acid Red and this fall’s stunning Alice Skinny in Devil Red. We continue to create and come up with new combinations of red denim; ever wonder where our design team finds inspiration for all of these different shades of red? Take a look at our Pinterest page for an in-depth look at our design team’s “Color Inspiration: Red” board.