Now in its 14th year (held on April 24th during Sexual Assault Awareness Month) Peace Over Violence has organized Denim Day in LA, NYC and USA. Under POV’s leadership, Denim Day has grown into a national movement. In 2011, more than 2 million Americans participated in Denim Day. It is a rape prevention education campaign, where community members, elected officials, businesses and students are asked to make a social statement by wearing jeans as a visible means of protest against misconceptions that surround sexual assault.
Denim Day recalls an Italian court case that sparked international outrage when judges did not convict a rapist because the victim wore jeans. The judges ruled that because the victim was wearing tight jeans, she must have helped her attacker remove them, thus implying consent.
Support the cause by wearing your favorite pair of jeans today! To find out more information about Denim Day or donate visit Denim Day’s website. We can help the cause one pair of jeans at a time!