MUJI is a brand based on simplicity, yet they pride themselves on achieving this level of simplicity through complex thought and design. Their products don’t rely on cutesy packaging, nor do they sell anything lacking functionality. Everything they sell, you need, you will use, and if you go inside, you are sure to buy.
Like Habitual, MUJI products become a part of your daily routine, because we both ask the question “What is best for the customer?”
The most important reason why people embrace MUJI, would have to be because they appeal to the widest range of people; everyone, including you.
You can visit their website here! http://www.muji.us/