Whether rocking burgundy coated Habituals or a rainbow-hued floral dress from the ’70s, Alana Jones-Mann’s personal style is only rivaled by her consummate skills in making treats like a donut-shaped cake, or crafting ombré heart garlands. Not only does she have a killer aesthetic, but what she bakes tastes good too—we know firsthand thanks to the delicious cupcakes she’s provided us for our showroom. With that kind of Martha Stewart-dipped-in-Joan-Jett appeal, it isn’t any wonder that she recently quit her day job at an agency to do her own thing. We checked in with Alana to see what life without a 9-to-5 is like by asking her five questions.
New York or Los Angeles, and why?
New York has been my home for the past eight years and, as of right now, it’s my city of choice. Here I was able to find what I’m truly passionate about, and turn that passion into a profession. I’m not sure any other city could have provided me with the determination and motivation I needed to be able to do that.
Give us a sense of your personal style.
In one word, vintage. Since I was a kid, I have loved to scour thrift shops and flea markets for treasures. My entire home is a hodgepodge of antiques and vintage goods, and my closet is primarily vintage tops, dresses, and jackets I’ve collected over the years.
What do you consider your greatest talent?
Greatest talent? Definitely creating unique handcrafted goods. Whether I’m baking a cake, designing a piece for a wedding, or just thinking of a DIY for my blog, everything I make is completely customized and one-of-a-kind. I love creating truly unique and beautiful goods that directly speak to the individual or client I’ve created them for.
What’s your daily habit?
That’s a tough one—I have a few. I’d say the top two are Pinterest and sugar. I need a little fix of both at some point throughout each day!
What’s one thing in your closet you could never give up? And what’s your go-to piece in the closet right now?
I could never give up my vintage dresses…or my hats! However, with this hot and humid New York weather, anything lightweight and comfortable is a go-to for me.
BONUS: What’s your favorite cake to bake and favorite to eat?
Favorite cake to bake (and eat) is a rich chocolate cake with vanilla buttercream. Simple and delicious!