Everyone loves a comfy sweater but sometimes they are hard to come by –either very expensive or super itchy! Well..Shae NY is the answer! Led by creative director Tony Smith, whose past resume includes working with heavy-hitting brands like Isaac Mizrahi and Billy Reid, and head designer Amber Hofmann, the newly debuted label is fresh, modern, and incredibly easy to wear. “Each sweater is more than a sweater,” says Tony Smith, creative director of Shae. “Our goal is for each piece to have a distinct personality. Spring 2013 marks the first official collection for the brand, inspired by downtown New York street style, but with bursts of color that the true urbanist’s wardrobe often lacks. The pieces are a range of bright, poppy shades as well as calmer neutrals and all designed with unexpected details. Sporty color-blocking, nothing new on the trend forefront, is big for them, but feels modern with dramatic peekaboo cutouts. This knitwear is far from ordinary with vibrant pops of color and unique patterns. “It’s all about the easy, cool street style of New York girls as well as refined sporty pieces, like 1930s ski outfits,” Smith says. “Slightly off-kilter preppy classics.”
We love how comfortable and stylish the knits are and how great they pair with denim!