We just returned from a trip to Paris, where we spotted (and took home) one of the new aluminum Coke Light bottles designed by Karl Lagerfeld. There are three designs, each complete with Lagerfeld’s name and famous silhouette on the side. This is the second Coca Cola collaboration for Lagerfeld, after he designed a single bottle last year. Talk about a brand advocate – when Lagerfled lost 90 pounds in 2001, he reportedly consumed nothing but Diet Coke and stewed vegetables, and he still says “I drink Diet Coke and nothing else, night and day”. The bottles went on sale in June, and are also part of an advertising campaign for Coke, featuring Coco Rocha, Jeneil Williams and Heidi Mount. You can also find Diet Coke versions here in the States.
In addition to designing for Chanel, Fendi, and his own label, Lagerfeld has been keeping quite busy; he just announced he’ll be doing a capsule collection for Macy’s.