Intel recently put together an interesting short documentary that examines the creative process of Scott Schuman, aka The Sartorialist, to market the brand to those who value visual expression.

If you are not familiar, Schuman is the street fashion hero and trailblazer, documenting the way real people dress with his camera and sharing it with the world through a blog that attracts around 70,000 readers per day. Schumann was a fashion industry veteran before he decided to start shooting all the “really cool people” he noticed every day on the street and show them in one place. He’s since become one of the most influential people in fashion.

One of our favorite messages from the film is that Scott was never a photo assistant and never pursued a career as a fashion photographer. He just went out and started shooting the people he felt were interesting, developing his own style, and setting himself apart. We love the blog because there is no “fuss” – he focuses on beautiful imagery presented in the simplest way. It also doesn’t hurt that his girlfriend is one of our other favorites, the French fashion blogger Garance Doré.

Intel also created similar mini-documentaries about cellist Zoe Keating and designer Michael Wolff.