Prabal Gurung, Billy Reid, and Eddie Borgo. Image by Steve Eichner

In the world of high fashion, lower pricepoint mashups, J. Crew has enlisted 2010 CFDA/Vogue Fashion Fund winner Billy Reid, along with runners-up Prabal Gurung and Eddie Borgo, to each create a capsule collection for the brand.

The three designers recently joined Anna Wintour and other members of the fashion elite at the newly renovated Fifth Avenue J. Crew shop to celebrate the forthcoming collaborations.

Gurung and Borgo have made clothing and jewelry pieces for the ladies, respectively, while seven pieces designed by Reid will be available on the men’s side. We’ll be stopping by to see the collections once they start to hit stores in May.